More than 1,000 channel companies participate in the Google Apps Reseller Program. But is there life after Gmail, Calendar, Docs and the other component of the cloud-based suite?

Of course, most cloud partners will be providing a mix of consulting, support, managed services and cloud services around Google Apps. And on top of that, there’s new opportunities for follow-on product sales. Unified communications and backup vendors now aim to sell through the expanding Google Apps channel. Partnering to add those tools to your portfolio could boost recurring revenue.

Two examples include Unified Communications and Backup Solutions.